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國防大學政治作戰學院

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新聞學系

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孫復威老師


孫復威 副教授兼大數據研究中心執行長

Associate Professor & Executive Director of the Big Data Research Center


研究室位置
國防大學復興崗校區 新聞館2樓
電話
+886-2-28921461   軍線：604526-7
E-mail
fuweisun5@gmail.com
研究領域
廣告、整合行銷、消費者行為
教授課目
軍隊公共事務、市場調查與問卷設計、整合行銷傳播
研究室開放時間
Office Hour


教育背景 EDUCATION

美國奧克拉荷馬大學新聞暨大眾傳播博士   2019

學術經歷 ACADEMIC POSITION

國防大學政戰學院新聞學系  副教授  2025.02 -

國防大學政戰學院大數據研究中心  執行長  2025.02 -

美國蘭德公司（RAND Corporation）  訪問研究員  2023.09 - 2024.08

國防大學政戰學院新聞學系  助理教授  2019.12 - 2023.08、2024.09 - 2025.01

研究 RESEARCH

期刊 JOURNAL
  1. Stevens, E. M., Cohn, A., Ruedinger, B., Kim, N., Seo, J., Sun, F., Kim, S., & Leshner, G. (2025). Cannabis users’ and non-users’ differential responses to two anti-cannabis campaigns. Health Education & Behavior, 52(1), 49-60.
  2. 孫復威、陳靜君（2023）。〈國防資訊來源對國防支持度與再傳播行為之影響〉，《東吳政治學報》，41(2)，189-235。
  3. 孫復威、Leshner, G.（2023）。〈形象或招募：美軍廣告策略與線索使用對軍隊態度和入伍意圖之影響〉，《復興崗學報》，(123)，1-26。
  4. 孫復威、呂冠霖、范宜君、楊國胤、何佳芸（2023）。〈你是忠實消費者嗎？顧客忠誠度影響因素之探討－以青年日報「青文創」為例〉，《休閒事業研究》，21(4)，11-31。
  5. 江知萱、孫復威（2023）。〈善與「俄」：俄烏戰爭中澤倫斯基推文言說框架與戰爭傳播策略研究〉，《傳播研究與實踐》，13(2)，155-185。
  6. 孫復威（2022）。疫情期間你有入手嗎？消費者對運動收藏品市場價格波動知覺與消費行為之關係。大專體育學刊，24（4），445-461。
  7. Leshner, G., Phan, L., Stevens, E. M., Johnson, A. C., Villanti, A. C., Kim, N., Kim, S., Ma, H., Seo, J., Sun, F., Keller-Hamilton, B., Wagener, T. L., & Mays, D. (2021). Psychophysiological responses to hookah tobacco public education messages among young adults. Health Psychology, 40(9), 569-577.
  8. Stevens, E. M., Johnson, A. L., Leshner, G., Sun, F., Kim, S., Leavens, E. L. S., Tackett, A. P., Hébert, E.T., & Wagener, T. L. (2020). People in e-cigarette ads attract more attention: An eye-tracking study. Tobacco Regulatory Science, 6(2), 105-117.


主持計畫 RESEARCH GRANT
  1. 青年日報數位社群平台滿意度調查，2024，國防部研究計畫。
  2. 台海之聲及漢聲電臺收聽調查，2023，國防部研究計畫。
  3. 國防通識教育教材讀者意見回饋專案研究，2022，國防部研究計畫。
  4. 國防部青年日報社青報小站滿意度調查，2020，國防部研究計畫。

研討會論文 CONFERENCE PAPERS
  1. Stevens, E., Cohn, A., Ruedinger, B., Kim, N., Seo, J., Sun, F., Kim, S., & Leshner, G. (June 2024).Cannabis users’ and non-users’ differential responses to two anti-cannabis campaigns. Paper presented at the International Communication Association annual conference. Gold Coast, Australia.
  2. 孫復威、陳靜君（2022年10月）。國防資訊來源對國防支持度與再傳播行為之影響。與「民意」對話：國防民意變與常研討會，台北市。
  3. Ruedinger, B., Cohn, A.M., Stevens, E.M., Kim, N., Seo, J., Sun, F., Kim, S., & Leshner, G. (2022, August). Influence of anti-cannabis messages on users’ and non-users’ cognitive and emotional responses. Paper presented to the ComSHER division for the AEJMC annual conference. Detroit, MI.
  4. Sun, F. & Yoon, D. (2022, May). The effects of navigability and interactivity of sports online ticketing on user experience, attitude, and behavioral intention. Poster session presented at the ICA annual conference, Paris, France.
  5. Sun, F. & Yen, J. (2022, May). The effects of celebrity endorsement and cues utilization in the military campaign on audiences’ attitudes and behavioral intentions. Competitively selected paper to be presented at the ICA annual conference, Paris, France.
  6. Seo, J., Ruedinger, B., Sims, N., Hahn, K., Sun, F., Kim, S., …Leshner, G. (2022, May). Smokers’ responses to e-cigarette ads and PSAs across message strategies. Competitively selected paper to be presented at the ICA annual conference, Paris, France.
  7. Leshner, G., Sun, F., Kim, N., Ma, H., Seo, J., Ruedinger, B., Hahn, K., Kim, S., Rony, N., Ahmed, R., Thapaliya, R., Nguyen, T., Cantrell, J., Cohn, A. (2020, May). Impact of E-Cigarettes Ads and PSAs on Cigarette Smokers’ Cognitive and Emotional Processing. Competitively selected paper to be presented at the ICA annual conference, virtual conference.
  8. Stevens, E. M., Johnson, A. L., Leshner, G., Sun, F., Kim, S., Leavens, E. L. S., Tackett, A. P., Hébert, E.T., & Wagener, T. L. (2020, May). An Examination of Young Adults’ Attention to E-Cigarette Advertising. Competitively selected paper to be presented at the ICA annual conference, virtual conference.
  9. Sun, F. (2020, May). Understanding the User Experience of the National Basketball Association Online Ticket Sales: An Elaboration Likelihood Model. Competitively selected paper to be presented at the ICA annual conference, virtual conference.
  10. Leshner, G., Kim, N., Kim, S., Sun, F., Seo, J., Ma, H., Ruedinger, B., Stevens, E., Wagener, T., & Mays, D. (2020). Assessing cognitive and emotional processing of risk anti-hookah messages among young adults. Paper accepted for presentation at the Cancer Prevention and Control Track, Stephenson Cancer Center Annual Cancer Research Symposium, Oklahoma City, OK.